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Jun 18

What is the difference between viral and word-of-mouth marketing?

Answer: Viral marketing is typically reserved for programs where the advertising is talked about as opposed to the product itself. A good example are viral videos, where the humor trumps the brand, ala Cadbury Schweppes drumming gorilla video—humorous partly due to the Phil Collins soundtrack, of course—and the parodies which followed).

Word of mouth is the actual sharing of an opinion about a product or service between consumers.

Your viral marketing only works if it gets people talking about the product itself. If it doesn’t, you might create some laughter and awareness, but there won’t be a change in sales.

The Inside Word on Word-of-Mouth Marketing (via pondga)
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Jun 18

iPhone 3G activation will be required at time of purchase

In theory that sounds fine, but it does nothing to solve the problem of having hacked iPhones out in the market. That’s not to say that this measure will stop hacked phones, but the companies are trying to cut down a peg or two.

Macworld | iPhone Central | iPhone 3G activation will be required at time of purchase
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Jun 17
“Old media have little choice but to play by the new-media rules.” Is Google Making Us Stupid?
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Jun 17
peterwknox:

Upcoming: Bubble Battle NYC at Urban Prankster
 Bubble Battle NYC Times Square (W 43rd + Broadway) Saturday, June 21st 2008 @ 6:21pm

wish I could be there :’(
If you want to make a man happy, send me link to your pics or anything you’ll share about it.

peterwknox:

Upcoming: Bubble Battle NYC at Urban Prankster

Bubble Battle NYC
Times Square (W 43rd + Broadway)
Saturday, June 21st 2008 @ 6:21pm

wish I could be there :’(

If you want to make a man happy, send me link to your pics or anything you’ll share about it.

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Jun 17
loichay:
Business-to-Business Credibility Trough Optimization of Content via searchengineoptimization.elliance.com

loichay:

Business-to-Business Credibility Trough Optimization of Content via searchengineoptimization.elliance.com
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Jun 17
“we’re missing the point that computers moved from being a tool to being a door […] and nobody wants a door with 32 handles” bru, who told this? Show your source, please.
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Jun 16
puscic:

noahkalina:
FLICKR AS A GAME YOU CANNOT WIN(via: cursivebuildings)

puscic:

noahkalina:

FLICKR AS A GAME YOU CANNOT WIN
(via: cursivebuildings)
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Jun 16
“BuddyPress is a set of WordPress MU specific plugins, each plugin adding a distinct new feature. BuddyPress contains all the features you’d expect from WordPress but aims to let members socially interact.” BuddyPress » A Wordpress MU Based Social Network Platform
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Jun 15
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Jun 15
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